Sierra Rudolph

About Sierra Rudolph

I’m a social media strategist, creative thinker, and community builder with 9+ years of experience growing lifestyle, wellness, CPG and mission-driven brands across Instagram, TikTok, Threads, YouTube, Facebook, Pinterest, and X.From managing 9M+ followers at Nordstrom to helping launch top-performing content at Liquid I.V. to leading multi-platform behavior change campaigns with clients like the CDPH and FDA, I specialize in combining creative storytelling with data-backed strategy. My work sits at the intersection of aesthetic content, creator partnerships, cultural moments, and daily routines, always with the goal of turning followers into engaged, loyal communities.What I’m known for- Writing sharp, witty, and brand-right copy, from reactive Threads to educational captions to viral TikTok comments- Managing end-to-end creator partnerships and UGC integrations- Translating complex topics (like public health or supplements) into digestible, shareable content- Leading social strategy across teams and departments to bring campaign vision to life, on time and on brand- Using tools like Dash Hudson, Meta Business Suite, and Sprout Social to turn insight into impactWhether I’m working in wellness, beauty, or public health, I bring energy, empathy, and a sharp eye for what connects. I’m currently open to strategic freelance opportunities, creative consulting, and long-term partnerships that value great storytelling and meaningful digital community.and I’m always looking to build what’s next.Want to pull me for a chat?

Experience

1. Head of Community and Engagement

   Liquid I.V.

   Nov 2022 — Present

   Be the voice of Liquid I.V. and spread the hydration love with the masses+ Spearheaded community engagement strategies at Liquid IV, driving meaningful interactions and brand loyalty across multiple social platforms including Instagram, TikTok, and Threads+ Drive all community engagement and growth by fostering a positive and diverse community across all social platforms+ Communicate social trends to the social team to help curate content that serves our community+ Implement best practices and establish a community management database, fostering efficiency and consistency within the social team.+ Conduct influencer outreach initiatives, ensuring alignment with brand values and maximizing collaboration opportunities to amplify social media efforts.+ Curate and track user-generated content to incorporate in the content mix+ Curate and create trending and relevant content for Threads, Instagram, and TikTok+ Ad hoc content creation to respond to emerging trends in real time, ensuring timely and relevant brand engagement with target audiences+ Leverage trend analysis to create high-impact, on-the-fly content that align with brand voice and maximize visibility across social platforms.+ Delivered monthly reports on key marketing metrics to inform strategy, optimize content, and drive community engagement.

Education

• FIDM

  Social Media Marketing

  2014 — 2015

• Fresno City College

  Business Administration and Management

  2013 — 2014

• FIDM

  Digital Merchandising and Marketing

  2014 — 2016

Skills

• Marketing
• Customer Oriented
• Facebook
• Buyers
• Social Media Communications
• Friendly Personality
• Tumblr
• Team Building
• Organization
• Event Planning
• Customer Experience
• Theft Prevention
• Digital Media
• Social Media Consulting
• Event Management
• Crisis Communications
• Team Management
• Retail Sales
• Instagram
• Community Outreach
• Customer Satisfaction
• Retail Marketing
• Merchandising
• Social Networking
• Social Media Marketing
• Social Media
• Organizational Effectiveness
• Microsoft Word
• Event Production
• Team Leadership
• Retail
• Twitter
• Social Media Blogging
• Communication
• Jewelry
• Customer Service
• Competitive
• Fashion
• Microsoft Office
• Sales