Lissy Sierra

About Lissy Sierra

I’m a one girl revolution. An asset to any marketing team or campaign, with over…

Experience

1. Digital (Global) & Retail Experience (Tr) Specialist

   Essence Corp

   Feb 2024 — Present · Miami, FL, US

   Oversee in-store and digital marketing activations for 35+ prestige brands, including Versace, Dior, Dolce & Gabbana, FENTY, Benefit, Jimmy Choo, Montblanc, and more across Travel Retail Americas (Canada to Argentina) and global digital platforms.• Manage creative execution of high-impact promotional animations, collaborating between our brands, internal and the external creative agency, ensuring consistent and compliant brand image across all marketing materials and channels.• Lead and mentor a Digital Marketing Coordinator and Digital & Retail Experience Interns through our Internship Pilot Program, fostering professional development and cross-functional exposure across digital and trade marketing initiatives.• Manage and coordinate the execution of 150+ HPP animations per year via Monday.com, managing project timelines, budgets, and brand approvals in close collaboration with commercial and marketing teams.• Own the global digital content distribution process, curating and updating brand assets to drive visibility across retailers’ social media and e-commerce platforms while sharing quarterly reports to the Brand Managing Teams