Sierra Smith
Digital Marketing Expert | Over a Decade in the News Industry | Founding Employee Lead, Hearst Newspaper’s Working Parents Group | Brain Injury Advocate
- Role
- Senior Marketing Manager at Hearst Newspapers
- Location
- Dayton, OH, US
- LinkedIn followers
- 500 followers
About Sierra Smith
Sierra Smith is a senior marketing manager at Hearst Newspapers, a leading media company that publishes 24 dailies and 52 weeklies across the US. She has over nine years of experience in digital marketing, specializing in content marketing and lead generation for editorial newsletters.Sierra is passionate about local news and journalism and has contributed to several online platforms as a writer and reporter. She is currently the employee lead of the Hearst Newspapers Working Parents Diversity and Inclusion Group. In addition, Sierra has a minor in music and received the \"Most Improved Player Award\" for clarinet performance in Wright State University\'s Wind Symphony.
Experience
Senior Marketing Manager
May 2023 — Present
Responsible for paid digital marketing strategy, execution and tracking for top-of-funnel, acquisition and retention for all Hearst Newspaper premium brands.• Responsible for marketing strategy for the website, Comics Kingdom. Increased subscriber base by 10% and revenue 24%(YoY, 2023)•Initiated and managed the migration of Comics Kingdom’s email management system, leading to annual cost savings of $69k.• Active member of the Hearst AI task force and training to build custom GPTs and integrations.
Education
University of the Cumberlands
Master of Arts - MA, Mental Health Counseling/Counselor
Wright State University
Bachelor of Arts (B.A.) with a Minor in Music, Mass Communication/Media Studies and Music
2010 — 2015
Skills
- Public Relations
- Music
- Hootsuite
- Entertainment
- Powerpoint
- News Writing
- German
- Public Speaking
- Microsoft Office
- Mass Communication
- Social Media
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