Sierra Fryson
Regional Marketing Specialist at Fifth Third Bank
- Role
- Regional Marketing Specialist at Fifth Third Bank
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Sierra Fryson
Driven by curiosity and powered by a relentless work ethic, I thrive at the intersection…
Experience
Regional Marketing Specialist
Nov 2024 — Present · Charlotte, NC, US
Develop and execute regional marketing strategies aligned with corporate goals, increasing brand awareness and market penetration across assigned territories- Collaborate with branch managers, commercial banking teams, and community partners to drive customer acquisition and retention- Plan and manage local events, sponsorships, and community outreach programs to strengthen Fifth Third’s presence in key markets- Analyze market trends and customer data to identify growth opportunities and tailor campaigns for specific demographics- Coordinate with internal creative teams and external vendors to deliver consistent, compliant marketing materials- Ensure all marketing initiatives meet bank regulatory requirements and brand standards- Track campaign and social media performance, preparing reports for senior leadership to measure ROI- Sponsorships
Education
North Carolina Agricultural and Technical State University
Bachelor's degree, Public Relations
S.I. Newhouse School of Public Communications at Syracuse University
Master of Science - MS, Public Relations
2020 — 2021
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