Sierra Woods

WORK HISTORY

EDUCATION

ABOUT SIERRA WOODS

I used to dream of becoming the next Christine Sinclair. While I didn’t become a professional soccer player, the mindset I developed, resilience, adaptability, and a love for challenge, threw me into the world of entrepreneurship and innovation. Sports taught me grit, not just pushing through, but learning how to adapt when things don’t go as planned. I’ve come to see grit as building a rhythm that helps you stay in the game over the long haul. That same lesson shapes how I help organizations make decisions that keep them sustainable and lasting for decades, so they can continue doing the kind of work that changes the world for the better. ​I have a Master’s in Public Policy from Carleton University, a Knowledge Translation Professional Certificate from the University of Toronto, and a Human Systems Dynamics Professional Certification. ​I\'ve advised government and business executives, led marketing for an international conference, spoke on multiple podcasts and conference stages, and am currently authoring a field guide on knowledge management. Today, as Co-Founder and Partner at Parascape Consulting Ltd, I help small and medium businesses think differently, get unstuck, and creatively navigate uncertainty.