Sierra Bates

About Sierra Bates

Accomplished media professional experienced in podcast channel ad buying, content sponsorship management, and live broadcast programming. Proven success in planning and executing high-impact sponsorships for premium podcasts and top networks, optimizing revenue and engagement. Skilled in leading cross-functional efforts and collaborating with internal teams, publishers, and clients to enhance partnerships. Notably consistent track record in developing strategies, streamlining operations, and using data insights to maximize campaign goals. Drives business growth through innovative approaches, utilizing audience connection.

Experience

1. Associate Media Buyer, Podcasts

   Oxford Road

   Dec 2024 — Present

   Research and plan high-impact podcast sponsorship campaigns across leading publishers, tracking performance and implementing initiatives to ensure placements reach optimal audiences and achieve client goals.• Develop and execute host-read podcast media strategies that align with client objectives, audience targeting, and budget requirements.• Conduct thorough show vetting and performance analysis to identify high-potential placements that drive measurable outcomes across client portfolios.• Negotiate rates, terms, and custom integrations with network partners to secure high value and competitive advantages for clients.• Manage a broad range of budgets across multiple clients, from lean test spends to multi-million dollar annual campaigns, allocating budget for maximum efficiency and ROI.• Deliver clear insights and recommendations to clients, translating show performance data into actionable next steps and long-term growth strategies.• Collaborate closely with Account Management and cross-functional teams to ensure smooth media management throughout the full campaign lifecycle, from planning to optimization to reporting.• Cultivate strong relationships with network and publisher partners to create meaningful integrations, identify high-quality inventory, and support shared campaign success.

Education

• Point Loma Nazarene University

  Bachelor of Arts - BA, Psychology

  2015 — 2019