Sierra Young
Marketing Technology Director | Pearson Education
- Role
- Director Marketing Technology at Pearson
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Sierra Young
An experienced, driven, and accomplished Product Management Professional and Leader, with a wealth of experience while working for leading, high-profile brands. Possesses strong leadership and analytics skills and relies on data to design and implement creative solutions, and solve complex problems in high growth environments. I am passionate about solving customer problems. 12+ Years Retail Experience | 10+ Years Product Management Experience | 7+ Years in Digital Product Management Technical Skills:Product Management | Mobile Applications (iOS & Android, Hybrid & Native Apps)| Ecommerce & Digital Retail | Digital Customer Acquisition | Test & Learn culture | Marketing Technologies (Push, SMS, SFMC)| Merchandising | Customer Journeys | Strategic Planning | Customization & Personalization | Cross-Functional Team Supervision | Product Roadmap Development | Product Analytics | Digital TechnologiesMajor Accomplishments:Launched commerce in a previously loylatly-only App, earning $12M in year 1, surpassing targets and acquiring a growing list of our target demographic Used learnings from the initial App commerce launch to inform and robust roadmap to build a native App across multiple strategic releases Launched two new marketing technologies for the brand including Push messages and SMS (via SFMC) garnering 5-10x more engagement compared to our e-mail channel and acquiring a growing list of our target audience Utilized AI and Google Vision tagging to create a database of 20M+ images uploaded by customers to inform merchandising decisions, ensuring product success and sell-through of 89%(target 40%) Consistently identified as top talent, moved to key projects, promoted, retained. Recognized as top 1% of exemplary performers in the whole company
Experience
Director Marketing Technology
Apr 2025 — Present · NC, US
Education
UC Santa Barbara
Bachelor's Degree, Sociology
2008 — 2012
UC Santa Barbara
Bachelor's degree, Sociology
2008 — 2012
Skills
- Social Media
- Merchandising
- Social Media Marketing
- Retail
- Adobe Photoshop
- Microsoft Excel
- Fashion
- Styling
- Microsoft Office
- Sales
- Wholesale
- Product Development
- Customer Service
- Apparel
- Fashion Design
- Brand Development
- Trend Analysis
- Footwear
- Customer Experience
- Management
- Visual Merchandising
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