Sierra Spoerndle
Digital Marketing Specialist @Nufacturing
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WORK HISTORY
Digital Marketing Specialist @Nufacturing
Brunswick, OH, US
Manages PPC budgets and maximizes performance of company\'s Google Ads Search and Performance Max campaigns. After implementing knowledge and skills from Google Ads certifications and SEO research, ad clicks increased by 141% and average cost per click decreased by 35% over a one-month period-Creates and manages Amazon listings for partner companies by enrolling products in Amazon FBA, evaluating account performance metrics daily, and conducting product keyword research monthly. Additionally manages Amazon Ad campaigns and PPC budgets and keyword bids to promote products through Sponsored Products ad campaigns-Assists in managing partner companies\' Shopify and Amazon US Marketplace accounts and orders-Assists in the creation and development of companies\' online stores on Wordpress and Shopify through webpage design and optimizing content for organic ranking on SERPs-Continually manages and optimizes parent company\'s website on Wix by writing alt text for website images, driving traffic from social media sources and Google Ads, improving website UI and UX, and improving accessibility for disabled users-Manages social media content calendars and collaborates with company team on implementing a monthly social media campaign strategy and designing content for social media accounts on Instagram, Facebook and LinkedIn.
EDUCATION
Università Cattolica del Sacro Cuore
Bachelor's degree, International Management
Università Cattolica del Sacro Cuore
Master's degree, International Management
Elon University - Martha and Spencer Love School of Business
Bachelor's degree, International Business
ABOUT SIERRA SPOERNDLE
Hi! I\'m Sierra, a Digital Marketing Specialist with experience in e-commerce marketing…
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