Sierra Rivas
Regional Director of Recruiting and Retention @Safe Home Direct
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WORK HISTORY
Regional Director of Recruiting and Retention @Safe Home Direct
Raleigh, NC, US
Helping expand the Relentless region from one office (Raleigh HQ) to four operating locations. Developed a training program for managers based on psychology principles and counseling theory. Developed a mentorship program and personal development program to help new team members thrive.
EDUCATION
Colorado Christian University
Master's degree, Mental Health Counseling/Counselor
Utah State University
Bachelor's degree, Psychology
ABOUT SIERRA RIVAS
I work at the intersection of psychology, performance, and sales leadership—helping individuals and teams perform at a high level without burning out or losing themselves in the process.My background blends formal clinical mental health training with real-world sales and business leadership. I hold a Master’s degree in Clinical Mental Health Counseling with 900+ clinical hours, and I’ve spent the last several years recruiting, building, and developing sales teams in high-pressure, results-driven environments.What I’ve seen consistently is this:talented people don’t fail because they lack skill—they struggle with identity, emotional regulation, confidence under pressure, and internal narratives no one ever taught them how to work with.That insight led me to found Relentless Mind—a psychology-based mindset and performance platform for sales professionals, leaders, and entrepreneurs. My work integrates applied psychology, values alignment, and structured mental frameworks to help people build sustainable confidence, clarity, discipline, and follow-through.Alongside this work, I actively hire and develop sales professionals for Safe Home Direct, supporting teams not just in recruiting, but in growth, leadership development, and long-term retention. I’m especially passionate about mentoring individuals from entry-level roles into confident, capable leaders.At the core of everything I do is this belief:mindset isn’t motivation—it’s structure, identity, and practiced self-leadership.If you’re here to:• build a high-performing sales career• lead people more effectively• strengthen emotional resilience and self-trust• or grow without sacrificing your life outside of workyou’re in the right place.
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