Sierra Reed

Design Director, Women\'s Fitness

Role
Design Director, Women\'s Fitness at Vuori
Location
Carlsbad, CA, US
LinkedIn followers
500 followers

About Sierra Reed

Apparel designer with a demonstrated history working in the retail industry. Currently focused on women\'s fitness and lounge wear. Skilled in trend analysis, concept creation, design execution, fit, product development, and color & print. Passionate about creating beautiful, functional clothing.

Experience

  1. Design Director, Women\'s Fitness

    Vuori

    Aug 2025 — Present

    Lead Women\'s Fitness team and all related categories to create a unified vision•Concept Creation•Long Range Planning•Innovation: materials briefing, style level concepting, design implementation •Work with Marketing to support product launches•Collaborations & Special projects•International travel for Inspiration and Development trips

Education

  • University of California, Davis

    BA, Fashion & Textile Design, Minor in Textiles & Clothing

    2008 — 2012

Skills

  • Textile Design
  • Sewing
  • Fashion Design
  • Fashion Illustration
  • Fashion Shows
  • Pattern Design
  • Draping
  • Retail
  • Apparel
  • Fashion
  • Visual Merchandising
  • Sketching
  • Textiles
  • Pattern
  • Trend Analysis
  • Creative Direction
  • Mood Boards
  • Illustrator
  • Trend
  • Adobe Illustrator
  • Art Direction

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Sierra Reed — Design Director, Women\'s Fitness at Vuori in Carlsbad, CA, US | Unifers