Sierra Reed
Design Director, Women\'s Fitness
- Role
- Design Director, Women\'s Fitness at Vuori
- Location
- Carlsbad, CA, US
- LinkedIn followers
- 500 followers
About Sierra Reed
Apparel designer with a demonstrated history working in the retail industry. Currently focused on women\'s fitness and lounge wear. Skilled in trend analysis, concept creation, design execution, fit, product development, and color & print. Passionate about creating beautiful, functional clothing.
Experience
Design Director, Women\'s Fitness
Aug 2025 — Present
Lead Women\'s Fitness team and all related categories to create a unified vision•Concept Creation•Long Range Planning•Innovation: materials briefing, style level concepting, design implementation •Work with Marketing to support product launches•Collaborations & Special projects•International travel for Inspiration and Development trips
Education
University of California, Davis
BA, Fashion & Textile Design, Minor in Textiles & Clothing
2008 — 2012
Skills
- Textile Design
- Sewing
- Fashion Design
- Fashion Illustration
- Fashion Shows
- Pattern Design
- Draping
- Retail
- Apparel
- Fashion
- Visual Merchandising
- Sketching
- Textiles
- Pattern
- Trend Analysis
- Creative Direction
- Mood Boards
- Illustrator
- Trend
- Adobe Illustrator
- Art Direction
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