Sierra Masters
MBA | Customer Retention, Growth & Revenue Strategy Leader
- Role
- Director, Crm and Lifecycle Marketing at PlayOn Sports
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Sierra Masters
Experienced lifecycle marketer with a strong track record of driving customer acquisition, retention, and engagement through data-driven, full-funnel strategies. Adept at executing integrated campaigns across email, push, SMS, and in-app channels while leveraging behavioral data, segmentation, and automation to optimize performance. Skilled in customer journey mapping, A/B testing, and performance analytics, with hands-on experience in marketing automation platforms like Braze. Collaborates closely with product, engineering, and creative teams to implement personalized, event-driven campaigns at scale.
Experience
Director, Crm and Lifecycle Marketing
Apr 2025 — Present
Education
University of Colorado Denver
Master of Business Administration - MBA
VOLKSHOCHSCHULE (Education Center)
German Language and Literature
Grove City College
B.S. International Business
PHILLIPS UNIVERSITÄT
International Business
Skills
- Automotive
- German
- Research
- Microsoft Office
- Efficiency
- Time Management
- Powerpoint
- Microsoft Excel
- Teamwork
- Leadership
- Social Media Marketing
- Creativity
- Organization
- Adaptability
- Social Media
- Communication
- Photoshop
- Analysis
- Individualization
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