Sierra Li-Xing Bustos
Creative Strategy @ Workmate + Founder of Xing Agency
- Role
- Creative Marketing Strategist at Workmate
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Sierra Li-Xing Bustos
Making things that feel good. 9 years in Digital Media, Brand Strategy, Creative Direction, Events, and Project Management. Creative Strategy @ WorkmateCrafting the Workmate brand, while shaping how people discover and think about AI. Founder of Xing Agency, where we build brands and lead creative marketing for small to mid-sized businesses across the U.S.
Experience
Creative Marketing Strategist
Jan 2026 — Present · NY, US
Bringing soul and some cheeky fun to marketing in the AI space.Building out Workmate\'s brand and marketing strat.
Education
School of the Arts Singapore
International Baccalaureate , Visual and Performing Arts
2013 — 2018
New York University
Critical Creative Production from Global Liberal Studies, Digital Communication and Media/Multimedia
2019 — 2024
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