Sierra Fish

Marketing Associate @The Scion Group

Chicago, IL, US

Execute weekly analyses of digital marketing performance for properties falling short of leasing goals, and identify actionable insights to enhance their digital marketing tactics- Partner with an external ad agency to optimize creative assets and copy for paid media campaigns across YouTube, Instagram, Facebook, Display, and Paid Search- Write compelling copy for digital advertising campaigns, integrating SEO and trend insights to align messaging with brand voice and strategy- Provide strategic social media guidance to 144 property-level accounts, ensuring consistency with corporate tone, visual identity, and overarching social media goals- Lead monthly internal social media strategy calls with over 150 on-site team members, offering content best practices, resources, and creative guidance to enhance community social accounts- Analyze performance data from property Instagram accounts to identify high-performing content and deliver strategic guidance based on these insights- Collaborate cross-functionally with the Brand and Sales teams to develop and execute 144 tailored marketing plans that drive visibility and engagement across all properties

Università Cattolica del Sacro Cuore

Bachelor of Arts - BA, Communication and Media Studies

Ohio Wesleyan University

Bachelor of Arts - BA, Communication and Media Studies