Sienna Li
Marketing Analytics | Certified Clinical Aromatherapist | MS in Data Analytics @ UPenn | Bachelor’s in Business Administration and Marketing
- Role
- Sales & Marketing Operations Analyst at National Datacare
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Sienna Li
I have 2+ years of Marketing Data Analyst experience in applying SQL, Tableau, Python, R,…
Experience
Sales & Marketing Operations Analyst
Jun 2024 — Present · Philadelphia, PA, US
Worked with cross-functional team to analyze, manage and expand sales and marketing activities in the long term care industry• Utilized data analytics via Python to identify market penetration and growth opportunities, reporting to non-technical stakeholders• Communicated with multiple stakeholders to create sales and marketing plans; designed and executed multiple lead generation and new product campaigns, monitoring performances to improve content and email marketing strategies to optimize engagement• Developed and maintained marketing and process automations to enhance operational efficiency• Created and automated the visualization and reporting of sales operations and campaign performances by Tableau to ensure data-driven decision making
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