Sienna Delorenzo
Sales Associate and Front Desk @Orangetheory Fitness
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WORK HISTORY
Sales Associate and Front Desk @Orangetheory Fitness
Solana Beach, CA, US
As a Sales Associate and Front Desk lead at Orangetheory Fitness, I drove membership acquisition by conducting professional studio tours and educating prospective clients on the science of heart rate–based interval training and tiered membership options. I optimized front-of-house operations by overseeing high-volume check-ins and managing precise account data within the studio CRM, ensuring seamless class scheduling and administrative accuracy. To boost member retention, I fostered a high-energy community environment and built personalized relationships with a diverse fitness demographic. I consistently exceeded monthly revenue KPIs through strategic lead generation, including outbound cold calling, lead nurturing, and systematic follow-ups. Additionally, I resolved complex client inquiries and billing concerns with a solution-oriented approach to maintain a premium guest experience and brand loyalty. My role also extended to executing local marketing and outreach initiatives, where I represented the studio at promotional events to increase brand visibility and drive new lead traffic.
EDUCATION
University of San Diego
Bachelor's degree, Marketing, with a Minor in Sociology
ABOUT SIENNA DELORENZO
Passionate about the intersection of community, wellness, and data-driven strategy, I am a Business student at the University of San Diego and a Spring 2024 Dean’s Honors List recipient. I thrive in high-energy environments where I can combine my academic background in marketing with hands-on business operations.Currently, I serve as a Front Desk and Sales Associate at Orangetheory Fitness Solana Beach. In this role, I focus on driving studio growth through membership sales, delivering exceptional member experiences, and fostering the \"More Life\" community that defines the OTF brand.I am particularly interested in the future of the wellness industry and how purpose-driven marketing can transform the way people live.
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