Sienna Pickard

About Sienna Pickard

With an educational background in sustainable tourism management and diverse work experiences in the field, I am a seasoned tourism specialist dedicated to making a lasting impact in the tourism sector. I\'ve had the privilege of working with a diverse range of enterprises, from state-level destination management organizations and non-profit environmental agencies to boutique vacation providers and consulting firms. My expertise lies in tourism data analysis, product research and development, and communication with diverse and key stakeholders, with the goal of creating strategies to enhance visitor experiences. I\'m committed to driving positive change in the tourism industry, promoting sustainability, and fostering responsible travel practices. Let\'s connect and explore how we can work together to make the world a better place through sustainable tourism.

Experience

1. Associate Product Manager - Usa West Coast

   Delta Vacations

   Mar 2022 — Present

   Oversees the quality and competitiveness of tourism products in Hawaii, Las Vegas, and Western U.S. markets through content management, data analysis, product auditing, and market research. Collaborates with cross-functional teams to streamline product content loading processes and ensure precise and optimal presentation of land products across all distribution channels. Cultivates and manages essential stakeholder engagement with both private and public sector officials. Conducts comprehensive research, utilizes data and competitive analyses, and evaluates emerging and current trends to inform decisions on introducing new tourism products in Delta Vacations’ markets.

Education

• University of Utah

  Bachelor's degree, Parks, Recreation and Tourism

• The George Washington University School of Business

  Master's degree, Sustainable Tourism Administration