Siena Morrell
Global Marketing Manager - Climate & Sustainability @Boston Consulting Group (BCG)
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WORK HISTORY
Global Marketing Manager - Climate & Sustainability @Boston Consulting Group (BCG)
London, GB
Marketing lead for Green Growth Accelerator, BCG’s offer helping clients validate, build, and scale economically viable green businesses.I manage the Climate & Sustainability practice area content publication pipeline, collaborating with authors on new IP and developing amplification plans. Working closely with creative teams, I help create engaging multimedia content and oversee the distribution of this content across all BCG owned and earned channels.
EDUCATION
Harvard University
Summer Semester - Journalism
Imperial Business School
Master of Business Administration - MBA
Durham University
Bachelor of Arts (B.A.), History, French and Politics
SKILLS
ABOUT SIENA MORRELL
At BCG, I collaborate with global marketing teams and practice area leadership to define and execute the omni-channel Climate & Sustainability campaign. Equally left- and right-brained, my strengths lie in creatively shaping impactful content and measuring campaign value to interpret actionable insights. I joined BCG from BBC Studios, where I conceptualised award-winning advertising campaigns on topics that shape the global agenda: covering the energy transition, climate action in cities, public transportation, fintech and more. My background includes international business development and reporting into C-suite leadership at start-ups and scale-ups. Leveraging this experience and my personable communication style, I am adept at managing senior stakeholder discussions and enjoy building meaningful strategic networks. I’m passionate about history and the intersection of food and culture. I can usually be found reading a novel or making a Google Map for my next travel destination.
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