Siena L Long
Retail Merchandising, Integrated Experiential Marketing, Thought Leadership & World Class Brand Ambassadors\' Largest Network~The Push Agency!!
- Role
- SVP, Growth & Innovation at Push Agency
- Location
- Tarpon Springs, FL, US
- LinkedIn followers
- 500 followers
About Siena L Long
The PUSH Agency is different. We are committed to creating authentic customer experiences…
Experience
SVP, Growth & Innovation
Jan 2024 — Present · Tempe, AZ, US
The PUSH Agency partners with the world\'s most recognized brands creating memorable, experiential & highly targeted shopper engagement marketing to bring products to life; our sole purpose is to influence purchase behavior & drive retail sales via a uniquely integrated approach. Our world class field talent/brand ambassadors create emotional connections across brands given our proprietary recruiting process & well trained, customized talent. At PUSH we design and execute retail activation strategies, merchandising, live events, brand sampling, trade shows and many other verticals on a large scale in markets across North America. From branded shopper events at retail to resets & merchandising, or simple audits & insights or educating consumers at international trade shows, our expertise is allocating the precise talent to support winning marketing and merchandising campaigns impacting the bottom line. Accountability & results is what drives us at PUSH.As of 2024 PUSH has grown to have the largest database of premium talent in North America combined with cutting edge technology - providing reliable, attractive and outgoing brand ambassadors, promotional talent, and event staffing services for retailers, trade shows, special events, product promotions and more. We also offer video training and event recapping through our proprietary PUSH Mobile app, and social media influencer integration to help brands leverage the best platform possible for marketing their products - live human engagements.
Education
Eastern Michigan University
BS BM, Business, Management, Marketing, and Related Support Services
Grass Lake High School
Graduate, Accounting/Arts
1974 — 1977
Cardinal Stritch University
Graduate Work, Business
Skills
- Shopper Marketing
- New Business Development
- Integrated Marketing
- Strategy
- Marketing Strategy
- Marketing
- Digital Media
- Brand Management
- Management
- Business Development
- Market Research
- Start-Ups
- Retail
- Digital Strategy
- Fmcg
- Product Development
- Analytics
- Fast-Moving Consumer Goods (Fmcg)
- Competitive Analysis
- Consumer Products
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