Siena McCollum

About Siena McCollum

With 3+ years of experience in fashion PR and marketing, I have developed a passion for creating and executing innovative campaigns that connect with diverse audiences and drive brand awareness. At CLD PR, I supported the launch of several new collections and collaborations for high-profile clients by aiding in pitch creations, media kits, and social media content, as well as organizing events and securing media coverage. At Babe to Bride, I managed the social media and marketing strategy for an online platform that offers personalized bridal styling and planning services. I increased the engagement, reach, and conversion rates of the platform by creating and posting relevant, creative, and appealing content, as well as collaborating with influencers, bloggers, and vendors.I am currently obtaining a master\'s degree in Global Communications with a specialization in fashion from the American University of Paris. In 2023, I received a bachelor\'s degree in Business Administration with a specialization in Marketing from California Lutheran University.I am proficient in Adobe Creative Cloud, FashionGPS/Launch Metrics, Microsoft Office, Canva, and various social media platforms. I am a team player, a creative thinker, and a fast learner, who is always eager to learn new skills and explore new opportunities in the fashion industry. I am looking for a challenging and rewarding role where I can leverage my skills and experience to create impactful and memorable campaigns that resonate with diverse and global audiences.

Experience

1. Sample Coordinator

   Veronica Beard

   Jan 2025 — Present · New York, NY, US

Education

• California Lutheran University

  Bachelor of Business Administration - BBA

  2019 — 2023

• The American University of Paris

  Master's degree

  2023