Siejhi Gershon
Program & Operations Leader | Scalable Revenue Systems | Scalable Growth | Salesforce, Smartsheet, Jira, Confluence
- Role
- Guest Support Operations Lead at lululemon
- Location
- Jacksonville, FL, US
- LinkedIn followers
- 500 followers
About Siejhi Gershon
Experienced program leader specialized in operationalizing business initiatives for organizations. I create plans to implement initiatives to ensure everyone understands what to do and how to do it. I map and help navigate complex landscapes to drive effective decision-making, enrollment, and execution. I leverage and bring diverse expertise to the table to ensure all facets of business requirements are addressed. At lululemon, I led revenue operations for the Digital Bulk Order program (a B2B channel) by designing and delivering an end-to-end intake process that supported CRM workflows, micro reporting, persona identification, forecasting, capacity planning, and guest re-engagement. • Grew program revenue from $0.5M in 2022 to $3.9M in 2023 for a 613% growth with intake launch• Unlocked 79% YoY growth in 2024, reaching $7.0M with operational improvements• Drove 53% YoY growth in 2025 to $10.7M with operational enhancements
Experience
Guest Support Operations Lead
Jan 2026 — Present
Deliverables:Top-up training and kick-off for the Digital Bulk Order B2B program to drive team alliance, team culture, and performance for FY26.The unlock of outbound phones functionality for the Digital Bulk Order program to shorten handle time and reduce friction at checkout, improving the guest experience and driving in-period sales.Opened a net new sales funnel from strategic sales to the Digital Bulk Order program from wholesale for current partners to purchase outside of their catalog on the.com.Drove a re-engagement strategy for denied strategic sales applicants sent to Digital Bulk Order for support that generated over 70 warm leads for the sales team.Identified, raised, and supported driving the solution for the fix to the incorrect routing issue for oversized shipping labels in Salesforce with Tech, Product, and Engineering.Supported the creation of workflows for personal shoppers on tech systems for the Personal Shopping program.
Education
University of Florida
Bachelor of Science, College of Health and Human Performance
2002 — 2006
University of Florida
Master of Science, Warrington College of Business
2007 — 2008
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