Sieglinde Peterson
Director People & Culture (Head of HR Role) @Genesis Automation Healthcare
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WORK HISTORY
Director People & Culture (Head of HR Role) @Genesis Automation Healthcare
Hunt Valley, MD, US
Genesis Automation Healthcare, a Diversis Capital PE portfolio company, was formed from the 2025 merger of Kermit, a leading provider of Cloud/SaaS software offering medical device spend management solutions, with Genesis and Meperia. We are now a global company with 40% of staff dispersed internationally (80+ team members).As a member of the Executive Leadership Team and the Human Resources Leader for the merged business, I oversee all aspects of People & Culture, HR, Payroll, Compensation, Benefits, Talent Management, Employment Legal, Risk and Compliance. I also serve as a coach and mentor to build a servant leadership approach, advising and supporting the senior executive team (President, CXOs, PE Principals) in strategy, direction, and operational execution.I have been selected by the Head of the PE Firm to lead the M&A Integration PMO in collaboration with the Finance Leader from Genesis and have been deeply involved in an initiative to transition to the New World of Work, creating a culture of excellence and collaboration.Key Achievements:Established formal HR functions and integrated HR strategy into the business DNALeveraged artificial intelligence (AI) to drive efficiency, employee experience, and strategyLed strategic project to standardize and streamline all HR processes, including hiring, recruitment, candidate benchmarking, workers compensation, employment reporting, labor standards (MDOL) plus health and safety legal compliance (FMLA, OSHA)Directed sourcing, selection, and integration of HRIS/HCM platformLaunched digital solutions and web processes for employee self-service of enrollment and benefits managementCrafted business-wide PTO program to improve employee retention and satisfaction
EDUCATION
Washington University in St. Louis
Bachelor of Arts - BA, History (AB)
Cornell University ILR School
Master Certificate in Human Resources Management, Human Resources Management and Services
Washington University in St. Louis School of Law
Doctor of Law - JD, Law
ABOUT SIEGLINDE PETERSON
HELPING COMPANIES SOAR by transforming organizations and workplace cultures is both my calling and my passion. As an experienced HR Executive who currently serves at a Cloud/SaaS software company in a Head of People & Culture (CHRO-level) role, I am a coalition builder who looks to drive a focus on business value and organizational agility into all HR transformation efforts, including the implementation of new and Agile ways of working, remote work structures, technology integrations, business M&A integrations, continuous improvement initiatives, as well as professional development and executive coaching programs.HR Optimization & Culture Transformation Highlights:Increased scale and maturity of HR function and championed remote work structureEnabled new ways of working, including the advancement of remote work capabilitiesCreated a culture of excellence and collaboration to improve employee well-being and retentionEstablished formal HR functions and integrated HR strategy into the business DNAEmployed the ethical use of Artificial Intelligence (AI) tools to drive efficiency, strategy, and employee experienceLed culture change programs with executive coaching as the nexusAs an HR leader with a JD, a Master’s Certificate in Human Resources Management, and the SHRM-CP credential, I have been deeply involved in employment risk management, governance and compliance programs, EEO and DEIB initiatives, employment policy and procedure development, investigations, payroll, compensation, benefits, recruitment, onboarding, training, employee relations, communications, heading, and HRIS/HCM platform selection and integration.I believe that modeling outstanding leadership skills is crucial to organizational buy-in and success, so I strive to LISTEN first, EXPLORE more deeply by asking questions, PREPARE by conducting research into historical data and market trends, and SEEK UNDERSTANDING by challenging myself to gain new knowledge, connect with new people, and discover new ways of looking at the world each day.
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