Brian A. D. Siegel
Problem Solver | Value Creator | Marketing Leader
- Role
- VP of Marketing and Communications at Commonwealth Pain and Spine
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Brian A. D. Siegel
builder. maker. dreamer. doer. Brian Siegel is a servant leader who drives transformational growth marketing, branding, digital, and communications initiatives with a people focused spirit. A clear thinking problem solver, he utilizes the ability to recognize patterns, and utilizes heart & grit to provide a relationship fueled approach to advance employees & businesses with positive impact. Leading game-changing initiatives and teams in marketing, sales & operations at Fortune 500 Companies (such as GE, Convergys & others), Standex International, Private Equity backed organizations (OrthoAlliance), small to mid-sized companies, and consulting to various industries has forged his ability to be a dynamic strategic partner for diverse projects. His experiences have been in manufacturing, transportation, technology, SaaS, healthcare, consumer, non-profits, start-ups, ventures, and more. He was the Chief Marketing Officer & Owner at siegel | innovations™, a full service consumer, B2B, & client driven marketing consultancy firm that delivered impactful engagement by bringing brands alive. s|i served as a strategic partner of Brand Artists & Scientists, mixing the creative & analytical worlds to develop the customer experience with substance and style to deliver human driven branding that emotionally resonated & rationally aligned to goals. These days he advises, VERB, and invests through these efforts, Gapstow Ventures. Brian was the Founder & former Chief Giving Officer of heartprints inc, a community driven 501(c)(3) approved non-profit organization that makes a positive impact in the lives of youth & families by focusing on building future leaders & diminishing educational poverty. He has also served as a member of the Board of Directors for the YMCA, Xavier University (Marketing), iSPACE, and participates on various committees and strategic leadership teams to advance the lives and opportunities of others. He attended the University of Cincinnati, Xavier University, and Sophia University, earning a Bachelor’s Degree in Business Management, and a Masters of Business Administration from Xavier University. His studies centered on Leadership, Marketing, Strategic Growth, and International Business. He is Six Sigma Certified, Forty Under 40 winner, Points of Light recipient, earned various community & business recognitions, basketball coach, and is a published co-author of \"Practicing Leadership, Principles and Applications\".Brian resides in Cincinnati, OH USA with his wife and four children. Let’s talk, better yet - let’s take action together!
Experience
VP of Marketing and Communications
Jan 2025 — Present · Louisville, KY, US
o Part of Private Equity backed (AEA) pain management practices executive leadership team, integrating 5 acquisitions and 8 new clinics (2 being ASC’s), supporting M&A, integrations, stabilization and optimizations to go from $100M to $250M plus for exit o Lead team of 11 marketers and liaisons driving efforts around strategy, planning, budgeting, outreach, web, digital, AI, advertising, creative, referral generation, vendor optimization, implementing best practices for project management, campaigns, data and reporting, branding (Uncommon Care theme), internal and external communications, storytelling, reputation management, HR marketing, site reviews, Physician marketing, materials, and improve efficiencies related to the patient experience and journey
Education
Xavier University
Business Management, Business
1999 — 2001
University of Cincinnati
Undergraduate Studies, Pre-Med, Business, and Physical Therapy
1997 — 1999
Xavier University - Williams College of Business
MBA, Marketing, International Business, and Leadership
2005 — 2007
FBI
Trainings & Certifications , FBI & Intelligence
Sophia University
MBA Study Abroad (Asia - Japan and China), International Business
2006 — 2006
Skills
- Social Good Advocacy
- Lead Generation
- Strategy
- Human Driven Branding
- Social Media Marketing
- Marketing
- Bringing Brands Alive
- Product Naming
- Online Marketing
- Public Relations
- Growth Strategies
- Advertising
- Brand Management
- Community Engagement
- Marketing Strategy
- Leadership
- Communication
- Campaigns
- Web Marketing
- Case Studies
- Reputation Management
- Corporate Branding
- Copywriting
- Web Design
- Branding & Identity
- Customer Experience
- Slogans
- Creative Direction
- Immersion
- B2b
- Cause Marketing
- Brand Development
- Corporate Social Responsibility
- Integrated Marketing
- Consulting
- Business Alignment
- Brand Engagement
- Marketing Communications
- Business Insights
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