Siddharth Ravindran
Building brands for subscription businesses
- Role
- Marketing at Netflix
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Siddharth Ravindran
A consumer technology and entertainment professional with fifteen years of experience in building brand communication and consumer centric solutions. Skilled in Brand Building, Creative Development, Content Marketing/Development and Marketing Strategy.
Experience
Marketing
Nov 2017 — Present · IN
Contributed as part of the foundational team for Netflix in India, driving 100% YOY subscriber growth and establishing the brand.\\\\n\\\\n- Led efforts to market Netflix, its product and service as a whole, to the potential Indian subscribers\\\\n- Partnered with the global brand teams to localise brand systems and design templates, ensuring maximum attribution and cut through for advertising formats\\\\n- Launched new Content IP and Title Brands across a diverse range of genres and audience cohorts. Creating brand love and fandom for Netflix and its original IP in the market.\\\\n- Partnered in testing new product features and pricing to capitalise on consumer demand; helping navigate a crowded and competitive landscape.\\\\n\\\\nNoteworthy campaigns: Sacred Games S1, Extraction, Minnal Murali, World Cup \'19, Mobile Plan Launch, StreamFest, Happy New Prices, Netflix For All etc.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
Education
Bhavan's College
Bachelor of Science (B.Sc.), Physics
2000 — 2003
Welingkar Institute of Management Development and Research
Post Graduate Diploma, Business Design
2006 — 2008
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