Sidrah Althaus

About Sidrah Althaus

Digital marketing professional with expertise in acquisition, engagement and retention. Proven track record of creating and managing multi-channel strategies driving material lift in ROI.Specialties- Search marketing (SEM/PPC and SEO)- Display, video and app marketing (media strategy, planning & buying, cross-channel attribution, lift and incrementality analysis)- Paid social media marketing- Broadcast, streaming / CTV, OOH & audio - Email marketing, web content strategy, A/B and multivariate testing.

Experience

1. Vice President, Digital Marketing

   Avocado Green Brands

   Jan 2020 — Present · New York, NY, US

   Serving as the Vice President of Digital Marketing at Avocado Green Brands, Sidrah leads full-funnel marketing strategy across acquisition and retention. With a sharp focus on data-driven decision-making, she oversees performance and omnichannel growth across marketing channels, including search, social, email, SMS, display, OOH, audio, and broadcast, ensuring alignment with Avocado’s sustainability mission and business objectives.Since joining Avocado in 2019, Sidrah has been instrumental in scaling the brand’s upper-funnel presence, launching its first-ever national TV campaign, and expanding into audio and streaming channels in 2020. Under her leadership, the brand has achieved industry-leading performance.Sidrah brings deep expertise in media, budget planning, forecasting, and multi-touch attribution. She leads integrated marketing efforts guided by media mix modeling, a/b and multivariate testing, and robust reporting frameworks to optimize performance across all stages of the customer journey; while managing multi-million-dollar budgets. Her work blends analytical precision with brand storytelling, making her a seasoned architect of sustainable, scalable marketing programs.Sidrah is inspired by Avocado’s commitment to sustainability and zero-waste manufacturing, which drives her strategic approach to ethical growth and long-term customer relationships.

Education

• Fairleigh Dickinson University

  BS, Marketing / Advertising

Skills

• SEO
• E-Commerce
• Content Strategy
• Digital Strategy
• Omniture
• Google Analytics
• Digital Marketing
• Customer Acquisition
• Email Marketing
• Web Analytics
• Digital Media
• Sem
• Social Media