Sidra Ahmed
Performance Manager @Publicis Groupe
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WORK HISTORY
Performance Manager @Publicis Groupe
EDUCATION
Institute of Business Management
Master of Business Administration - MBA, Marketing
Otto-von-Guericke University Magdeburg
Master of Science - MS, International management marketing and entrepreneurship
ABOUT SIDRA AHMED
A performance marketer working at the intersection of digital strategy and paid media planning, optimizing, and scaling campaigns across digital platforms. My focus lies in mapping the customer journey, identifying performance gaps, and turning insights into meaningful actions that drive acquisition, engagement, and ROI. I\'ve spent 5+ years running paid media campaigns across Meta, Google, TikTok, and programmatic channels, managing $100K+ monthly budgets for global brands across MENA, EU, and South Asia. Making campaigns actually work, not just launch. That means digging into the data, optimising continuously, and connecting performance to real business outcomes. I\'ve worked across B2B and B2C, from demand generation and lead qualification to app growth and brand campaigns. I dive into campaign data, collaborate with cross-functional teams, and build scalable media strategies that align with business objectives. Currently based in Berlin, working at DeepL while completing my MSc in International Marketing at Otto-von-Guericke University. Currently open to full-time performance marketing roles in Germany and remote opportunities across MENA and Europe.
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