Sidney Muniz

About Sidney Muniz

Management and Creative Director for various marketing campaigns that included product promotion, themes, signage and product displays. Extensive experience in marketing, signage, advertising art and custom design work resulting in profits and brand recognition for hundreds of companies in several states. In addition to owning and managing a successful design & custom sign business for over 28 years, I have built ongoing relationships with various businesses throughout the East coast. Collaborated with Trader Joe’s in-house managers and created marketing themes for over a dozen locations, resulting in the “Neighborhood” feel that is part of Trader Joe’s brand. Some of the campaigns consists of creating visual atmospheres through the approach of murals, digital technology, custom signage and product displays. I recently lead as the graphics manager and marketing manager for MSSion,LLC which is an internet sign pricing software company for the sign industry. The entire went from sketched mock-ups to coding, testing and deployment; resulting in a 35%+ increase of sales.

Experience

1. Creative Manager

   Mssion,llc

   Mar 1999 — Present · Palm Bay, FL, US

   Direct all aspects of design projects from concept to completion, ensuring high-quality output and client satisfaction.• Manage the entire product lifecycle, including concept development, prototype development, timeline, marketing, and launch of a niche product line tailored for amputees, including socks, t-shirts, etc. • Prepare and analyze product financials to assess and ensure profitability of new and existing products.• Defined vision and initial strategies for establishing a strong market presence and growing a sustainable client portfolio.• Manage all development aspects, including design planning, art direction, editorial, lettering, color theme, and print approvals.• Implement comprehensive marketing and promotional strategies for the global sales force and foster alliances with vendors and customers to develop new distribution product lines.• Create and supervise the production of printed materials across social media & websites, supporting product awareness, brand identity, and sales, including advertisements, product pictures, and all creative requirements.• Collaborate with designers, engineers, and marketing teams to develop multiple product marketing strategies and ensure accurate product positioning.• Monitor and track customer feedback across social media platforms, including Facebook, LinkedIn, Blogger, Twitter, Instagram, YouTube, and community forums, to optimize creative strategy for improved engagement and conversions.• Develop and articulate a clear product strategy and vision, aligning the product roadmap and product goals with the business goals, market trends, and customer needs• Oversee the product planning process by collaborating with cross-functional teams, prioritizing features, defining requirements, and creating a product line roadmap for the entire product development lifecycle• Develop go-to-market strategies, positioning, messaging, and pricing.

Education

• Junior College of Albany

  Life Drawing

  1985 — 1986

• Guilderland High School

  High School Diploma, Commercial and Advertising Art

  1982 — 1986

• Parsons School of Design - The New School

  Communications Design, Communications Design

  1986 — 1988