Sidney Lafon
Sr Activation Consultant @Indie Consulting
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WORK HISTORY
Sr Activation Consultant @Indie Consulting
Raleigh, NC, US
EDUCATION
Millbrook High School
College Prep
East Carolina University
Bachelor of Business Administration - BBA, Business, Management, Marketing, and Related Support Services
ABOUT SIDNEY LAFON
Ever wonder why you choose one brand over another?Ever bought anything from an Instagram ad?Ever told a friend about a product?That’s marketing - and I love it.I love the art and science behind it all.I\'m part Marie Curie, part Albert Einstein.Narratives, images, visuals - all woven into stories that trigger emotions.Then measuring what works, tweaking, and trying again.Sometimes it’s a gut feeling put into action, then data to measure the results.Marketing is tough, it’s ever-changing, and it’s constant.Turn on your phone, your TV, your radio or your computer, and you are a target.My job is to stay on top of industry trends and fads, then help my clients show up where their customers are.Campaigns that stop customers in their tracks.Brands that have a lasting impact.That’s what I call a win.
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