Sidney Keith
Partner and CMO at Squirrels LLC
- Role
- Marketing Director at Squirrels
- Location
- North Canton, OH, US
- LinkedIn followers
- 500 followers
About Sidney Keith
I lead sales, marketing and communications at Squirrels, a software company based in North Canton, Ohio. After Squirrels was acquired by Volaris Group in 2023, my role evolved. I’m no longer a partner, but I remain deeply embedded in the business and responsible for how our products are positioned, sold and experienced.In practice, that means owning revenue growth, brand, messaging and go-to-market strategy, while still being hands-on across product, customer support and customer success. We’re a focused team, so titles matter less than outcomes. I work closely with nearly every function to ensure what we build aligns with what customers actually need and value.My background is in public relations and marketing, but my day-to-day work lives at the intersection of strategy and execution. Years inside Squirrels have shaped how I approach leadership: tight feedback loops, clear messaging and decisions grounded in real customer behavior rather than theory.I believe progress comes from taking informed risks, collaborating across disciplines and staying uncomfortable enough to keep learning. The best ideas tend to surface when teams are trusted, curious and willing to challenge their own assumptions.Specialties:Marketing & Communications, Public Relations, Business Development, Product Strategy, Brand Development, Customer Success, Internal Communications, Go-to-Market Strategy
Experience
Marketing Director
Oct 2023 — Present · North Canton, OH, US
Squirrels was acquired by Volaris Group Inc.I continue in my role heading up all marketing.
Education
Kent State University
Public Relations, Marketing
Skills
- Blogging
- SEO
- Sales
- Web Analytics
- New Media
- Hubspot
- Management
- User Experience
- Quality Assurance
- Marketing
- Editing
- E-Commerce
- Advertising
- Website Development
- Wordpress
- Leadership
- Marketing Communications
- Email Marketing
- Social Networking
- Social Media Measurement
- Social Media Marketing
- Press Releases
- Google Adwords
- Mobile Marketing
- Public Relations
- Media Relations
- Social Media
- Copywriting
- Web Design
- Google Analytics
- Technical Writing
- Indesign
- Press Relations
- Press Kits
- Product Management
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