Sidney Hales

About Sidney Hales

Digital marketer who has grown into managing customer and product pipelines, partnering with senior leadership to shape messaging, and creating campaigns that strengthen communication and brand presence.I’ve led full company rebrands, rebuilt websites with refreshed messaging, expanded SEO reach, and delivered measurable growth while reporting performance metrics to guide executive strategy.At the core, I’m passionate about clear storytelling—translating complex ideas into messages people understand, connect with, and act on. I focus on communication that not only informs but inspires.

Experience

1. Strategic Projects Manager

   Cencore

   Jan 2025 — Present

   Lead integrated marketing and communications strategy, spanning digital content, SEO, branding, sponsorships, events, and internal communications for a defense technology company supporting DoD and federal agencies.• Manage the pipeline of potential customers and product opportunities, ensuring tracking, communication, and alignment with company priorities.• Partner with the CEO, COO, Chief Communications Officer, and senior leadership to shape messaging and represent the company to employees, customers, and partners.• Produce digital and print materials to strengthen internal communication and external brand presence in support of strategic initiatives.• Stand up charters, plans, and KPIs for CEO-sponsored projects, directing cross-functional teams, managing scope and risks, and ensuring smooth handoff into steady-state operations.

Education

• Utah Valley University

  Bachelor of Applied Science - BAS, Digital Marketing