Sidney Deboever

About Sidney Deboever

I’m a growth marketer with over 10 years of experience helping brands scale through paid media. I’ve worked with e-comm, tech, CPG, lifestyle, B2B, and service-based companies—each with its own challenges and growth goals. My strength is building smart, performance-driven strategies that don’t just drive short-term results, but set brands up for long-term success. That includes hands-on media buying, account optimization, creative testing, and always staying close to the numbers. Whether I’m working with a startup or a more established brand, I bring a practical, data-informed approach to finding what works and making it work harder.

Experience

1. Paid Media, Creative Strategy

   Chime

   Jul 2025 — Present

   Lead Direct Response (DR) creative performance strategy across paid channels by driving testing, performance analysis, and continuous optimization. Deliver weekly insights and monthly reports to highlight top-performing creatives, key trends, and actionable recommendations for channel leads and stakeholders.Own DR creative impact, tracking KPIs against benchmarks, identifying underperformance, and guiding corrective actions to ensure alignment with broader growth goals. Manage the creative testing roadmap, prioritizing based on GTM launches, channel needs, and cross-functional input to maximize learning and impact.Translate brainstorms, performance insights, and internal ideas into clear creative briefs with defined objectives and success metrics. Co-lead bi-monthly creative brainstorms across Meta, Google, TikTok, and Mobile teams to develop testable concepts grounded in platform trends and audience data.Support affiliate content distribution by adapting high-performing assets for DR use. Focus areas include creative strategy, insights reporting, iteration, and performance optimization across channels.

Education

• Texas A&M University

  Bachelor's Degree, Agricultural Communications and Journalism

  2015