Jas Sidhu
AdTech Product Leader | Expert in Identity & Data Strategy | Board Advisor | Guiding Innovation in Programmatic Advertising
- Role
- Senior Director of Product Management at Merkle
- Location
- Montclair, NJ, US
- LinkedIn followers
- 500 followers
About Jas Sidhu
I am a results-driven Senior Director of Product Management with a decade-long track record of success in AdTech. My focus is on leading and executing product strategy that accelerates growth and innovation in programmatic and identity solutions.Key areas of expertise:Product-Led Growth: Successfully led teams to drive a 0->1 product release and adoption.Market Leadership: Elevated Lexicon identity platform to be the preferred identity solution for publishers and SSPs.Strategic Planning: Advise executive leadership on product roadmaps, market positioning, and organizational strategy.Privacy & Data Expertise: Deep knowledge of advertising data ecosystems, privacy frameworks, and partner management.My passion is turning market intelligence and user needs into tangible, impactful product features that reinforce brand leadership and deliver on business goals.
Experience
Senior Director of Product Management
Sep 2025 — Present · New York, NY, US
Education
Middlesex University
Master's degree, Computer Networks
2003 — 2005
Virginia Tech - Pamplin College of Business
Master of Business Administration (MBA), Business Administration and Management, General
2009 — 2011
Punjab Technical University
Bachelor of Technology, Computer Science and Engineering
1999 — 2003
Skills
- Project Management
- Display Advertising
- Strategy
- Data Management
- Microsoft Certified Professional
- Software Documentation
- Program Management
- Advertising
- Leadership
- Online Advertising
- Management
- Project Planning
- Windows
- Marketing
- Data Analysis
- Windows System Administration
- Sql
- Big Data
- Linux
- Access
- Digital Strategy
- Product Development
- Analysis
- Microsoft Certified Systems Engineer
- Microsoft Office
- Analytics
- Marketing Strategy
- Crm
- Digital Marketing
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