Sidhesh Tiwari
Head of Sales @Tea Culture Of The World
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WORK HISTORY
Head of Sales @Tea Culture Of The World
IN
As the Head of Sales, I lead the end-to-end sales strategy and P&L for all business verticals, ensuring a cohesive brand presence across various market touchpoints.Key Responsibilities:Omnichannel Leadership: Directing sales operations across GT, MT, SIS, and E-commerce, ensuring optimal product placement and stock velocity.B2B & Horeca: Cultivating strategic partnerships with institutional clients and hospitality leaders to drive bulk volume and brand prestige.Corporate & Gifting: Spearheading the Corporate Gifting vertical, focusing on high-margin seasonal opportunities and year-round institutional tie-ups.Strategic Distribution: Optimizing the distributor network for General Trade and managing \"top-to-top\" relationships with major Modern Trade accounts.Digital Transformation: Collaborating with marketing teams to synchronize offline retail efforts with E-commerce promotions and D2C growth.Team Mentorship: Leading a cross-functional sales force, fostering a culture of accountability, and implementing KPI-driven performance tracking.
EDUCATION
Institute of Technology & science Ghaziabad
Post Graduate Diploma In Management, Marketing & FInance
Kendriya Vidyalaya Khadia
Physics , Chemistry , Mathmatics
SKILLS
ABOUT SIDHESH TIWARI
With over 19 years of experience across the pulse of India’s FMCG, Retail, and QSR landscape, I specialize in transforming business trajectories. Currently, as the Sales Head for the Tea Culture of the World division at Society Tea, I lead the charge in bringing premium tea experiences to a global audience through strategic distribution and brand positioning.My expertise lies in navigating the complexities of multi-channel growth. I don\'t just manage sales; I build ecosystems across:Traditional & Modern Trade: GT, MT, and Shop-in-Shop (SIS).Institutional & B2B: HORECA and QSR supply chains.Digital Frontiers: E-commerce and the hyper-growth world of Quick Commerce.
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