Sidharth Sundaram

WORK HISTORY

EDUCATION

ABOUT SIDHARTH SUNDARAM

I solve dual-persona problems: where the buyer and the end-user want different things.For the past 4 years in B2B products, I\'ve navigated the tension between what enterprise buyers need to see (ROI, compliance, control) and what end-users actually want (autonomy, simplicity, relevance).Some problems I\'ve solved:→ End-users resisted \"mandatory\" positioning from their employers • Conducted research revealing voluntary-but-committed model would work • Insights informed CEO\'s enterprise pitch strategy • Result: 3 initial enterprise customers, 4.6/5 end-user satisfaction→ Sales reps struggled articulating product differentiation • Diagnosed through user journey analysis + 12 rep interviews • Created expert authority assets to close credibility gaps • Result: Improved conversion in test group, rolled out broadly→ Product scope misaligned with market needs (too specialized) • Field research revealed 80/20 split needed (core workflow vs specialty) • Led cross-functional redesign with marketing, sales, leadership • Result: Enabled first successful enterprise partnerships in new verticalMy Approach:I start with research (user interviews, journey analysis, data diagnosis), find the insight, and influence stakeholders with evidence. I\'ve pitched managers, skip-levels, and CEOs. I\'ve run experiments with small samples to de-risk bigger bets.What I\'m Building:I\'m pursuing my Master\'s in Engineering Management at Purdue to add technical depth to complement my product strategy and user research background.What I\'m Looking For:PM internships (Spring, Summer, Fall 2026) at B2B SaaS or PLG companies where dual-persona dynamics matter: where you need to balance end-user experience with buyer requirements, where research informs strategy, and where rapid validation beats analysis paralysis.I not only look out for interesting opportunities, but I look at interesting perspectives (as a hobbyist photographer), interesting books (as a Sci-Fi/Fantasy reader), interesting music (as a house music enjoyer), and interesting teams to support (as a Scuderia Ferrari fan:))If you\'re working on products where the user and the buyer aren\'t the same person, or if you\'re thinking about how to make B2B products people actually want to use, I\'d love to chat!