Sidharth Sid Pandit

About Sidharth Sid Pandit

I’m a Digital Marketing Project Manager & Tech Lead with a strong passion for digital growth. I have nearly 6 years of hands-on experience in SEO, paid advertising (Facebook Ads, Google Ads, YouTube, Instagram Ads), and content marketing.My journey began in college when I started blogging with friends. Our first upcomingbollywood.com blog didn’t take off, but it sparked my interest in using SEO to get free traffic from Google. Our next website, was a success and turned my curiosity into a career.After graduation, I briefly worked as an Assistant Professor, but my real interest was in digital marketing. I began my professional SEO journey with a Chandigarh-based company and have since worked with numerous brands, including Primebook, Duroply Industries, Pathways Schools, HiiMS Hospitals, Bivocalbirds, Shuddhi Clinics, CityBond Chess Bazaar, Vtech Hydraulics, Palladium Safety Solutions, Truhealth Now, and more.Here are my following achievements- Scaled CityBond sales from 0 to ₹20 lakhs in less than 10 months using remarketing, social media ads and SEO- Successfully rebranded an American clinic chain from Medical Access MD to Truhealth Now, redirecting and reviving almost all traffic to the new website. We also increased new website traffic to monthly searches within 6 months post-rebranding- Led digital promotions for Primebook laptops during Flipkart’s Big Billion Days sale- Managed and optimised over 110 Google Business Profile locations for HiiMS and Shuddhi, delivering positive results- Achieved a 45% increase in traffic for bivocalbirds.com within 6 months- Helped 50+ SMEs across Australia, New Zealand, the UK, and the US achieve over 200% revenue growthI believe in growing businesses through smart, organic strategies and now, through effective paid ads across major platforms.Let’s grow together!

Experience

1. Project Manager

   Digitofy Global Private Limited

   May 2024 — Present · Mohali district, IN

   Strategy & Project Leadership• Oversee and coordinate end-to-end digital marketing projects from strategy to execution, ensuring timely delivery and measurable business results across SEO, paid media, and content marketing.• Design and execute comprehensive digital strategies that integrate organic growth, paid performance, and AI-driven automation to achieve client goals.• Lead cross-functional collaboration among in-house teams, freelancers, and external partners to ensure seamless project execution and campaign alignment with business objectives.• Draft, present, and manage detailed digital marketing proposals for clients — from onboarding and requirements gathering to performance reviews and relationship management.SEO & Paid Media Management• Conduct in-depth SEO audits for websites and Google Business Profiles, implementing technical, on-page, and off-page strategies to boost visibility and lead generation.• Set up, run, and optimise data-driven paid campaigns across Google Search, Display, YouTube, Facebook, and Instagram, focusing on bidding efficiency, targeting precision, and high-performing ad creatives and landing pages.AI & Automation Integration• Implement AI and automation tools to enhance campaign performance, customer engagement, and operational efficiency.• Manage WhatsApp API integrations (e.g, BotPenguin) for lead nurturing, instant customer support, and automated marketing workflows.Performance Measurement & Insights• Ensure accurate tracking of conversions, audience metrics, and campaign KPIs using Google Analytics, Google Tag Manager, and ad platform insights.• Prepare performance dashboards and weekly reports with actionable insights to guide client strategy and ongoing optimisation.Quality Oversight• Review all paid and organic campaigns to ensure alignment with approved strategies and achieve optimal performance outcomes.• Maintain high-quality standards across campaign planning, setup, delivery, and client reporting.

Education

• Thapar Institute of Engineering & Technology

  Master of Engineering - MEng, Power Electronics and Drives Engineering

• Giani Zail Singh College of Engineering & Technology, Bathinda

  Bachelor of Technology - BTech, Electrical Engineering