Sidharth Bedi

About Sidharth Bedi

I’m a Principal Product Manager who loves simplifying complex decision systems. Over 19 years, I’ve worked in software engineering, supply chain, and product leadership. My focus now is on building AI-powered platforms that reduce cognitive load, improve accuracy, and build trust between sellers and buyers in Amazon’s global ecosystem.I started my career as a software developer. I learned how systems work, from memory management to query optimization. As a Sun Certified Java Programmer, I often diagnosed slow code paths to speed up critical transactions. This experience gave me a strong appreciation for technical depth—not just writing code, but making it scalable under pressure.After my MBA, I joined Snapdeal, where I learned e-commerce from the ground up. Running fulfillment and logistics at scale taught me what makes marketplaces work—reliability, throughput, and cost. Snapdeal showed me to think like an operator: every design decision impacts someone on the shop floor or at the delivery dock.At Amazon, I applied that mindset to tech-driven operations. I lead a portfolio of global compliance and workflow products used by over associates to process more than 50 million work items each year. My work focuses on human-in-the-loop systems, volume optimization, and AI decision support. These solutions reduce the need for human input and lower the cognitive load for reviewers when human intervention is necessary. These systems have saved millions in OpEx and boosted productivity, while giving leaders visibility over business metrics.What drives me is tackling hard, ambiguous challenges without a clear playbook. I enjoy scaling judgment work, replacing static SOPs with adaptive systems, and building platforms that handle real-world volume and edge cases. I love simplifying complexity and invest time mentoring PMs.StrengthsFinder: Responsibility | Adaptability | Learner | Restorative | Futuristic

Experience

1. Principal Product Manager

   Amazon

   Apr 2021 — Present · Bengaluru, IN

   Lead the strategy and roadmap for AI-powered, human-in-the-loop platforms that enable knowledge operations teams to make faster, more accurate decisions—protecting buyers, empowering sellers, and reducing cost-to-serve at scale.Highlights • Platform Leadership: global workflow and decision automation systems used by 8 K+ associates processing 50 M+ cases annually. • Operational Impact: Delivered multi-million-dollar OpEx savings while raising decision quality and throughput. • Stakeholder Influence: Partner with Engineering, Science, and Operations leaders to define north-star PRFAQs and roadmaps for AI-driven trust operations.

Education

• SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

  MBA, Marketing

  2007 — 2009

• Punjab Engineering College

  B.E, Mechanical

  2000 — 2004

Skills

• Business Development
• Business Process
• Business Process Improvement
• Supply Chain Management
• Business Analytics
• Process Consulting
• Management
• Analysis
• Business Analysis
• Consulting
• Requirements Analysis
• Management Consulting
• Analytics
• Business Strategy
• Project Management
• Team Management
• Software Project Management
• Strategy
• Competitive Analysis
• Vendor Management