Sidharth Aima
Head of Product Marketing @Protean Egov Technologies
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WORK HISTORY
Head of Product Marketing @Protean Egov Technologies
Mumbai, IN
I lead product marketing at Protean, one of India’s core Digital Public Infrastructure organisations.My work focuses on a problem most public platforms struggle with: adoption is not a communication challenge, it’s a design and distribution challenge.At Protean, I established Product Marketing as a dedicated vertical within the marketing function, building the team and operating model from the ground up. I lead a product marketing organisation responsible for translating DPI-scale platforms across identity, data, and financial infrastructure into clear value propositions, adoption-ready narratives, and repeatable go-to-market motions.I have built a GTM playbook for new product launches, designed to work under regulatory and ecosystem constraints—prioritising activation, trust-by-design, intermediary-led distribution, and usage over awareness.
EDUCATION
Department of Management Sciences (PUMBA), Savitribai Phule Pune University
MBA, Marketing
Hansraj College
B.Com.(Hons.), Finance
SKILLS
ABOUT SIDHARTH AIMA
Customer obsessed and challenging the status quo. Always keeping the focus on the consumer and constantly asking why are we doing what we are doing and what more should we do to make things better?Adding value to my profile by working across brand, product, GTM, revenue, P&L, research, consumer insights, consumer journey, digital strategy, brand solutions, media planning, transformation, analytics, ATL, BTL, digital in marketing, direct sales and customer service within telecom, digital and media sectors.
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