Sidharth Aima
Marketing strategist | Driving adoption & trust for Digital Public Infrastructure | Growth Optimiser | Transformation | Advisory Services
- Role
- Head of Product Marketing at Protean Egov Technologies
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Sidharth Aima
Customer obsessed and challenging the status quo. Always keeping the focus on the consumer and constantly asking why are we doing what we are doing and what more should we do to make things better?Adding value to my profile by working across brand, product, GTM, revenue, P&L, research, consumer insights, consumer journey, digital strategy, brand solutions, media planning, transformation, analytics, ATL, BTL, digital in marketing, direct sales and customer service within telecom, digital and media sectors.
Experience
Head of Product Marketing
Sep 2023 — Present · Mumbai, IN
I lead product marketing at Protean, one of India’s core Digital Public Infrastructure organisations.My work focuses on a problem most public platforms struggle with: adoption is not a communication challenge, it’s a design and distribution challenge.At Protean, I established Product Marketing as a dedicated vertical within the marketing function, building the team and operating model from the ground up. I lead a product marketing organisation responsible for translating DPI-scale platforms across identity, data, and financial infrastructure into clear value propositions, adoption-ready narratives, and repeatable go-to-market motions.I have built a GTM playbook for new product launches, designed to work under regulatory and ecosystem constraints—prioritising activation, trust-by-design, intermediary-led distribution, and usage over awareness.
Education
Department of Management Sciences (PUMBA), Savitribai Phule Pune University
MBA, Marketing
2000 — 2002
Hansraj College
B.Com.(Hons.), Finance
1997 — 2000
Skills
- Business Analysis
- Strategy
- Customer Lifecycle Management
- Product Management
- Competitive Analysis
- Business Intelligence
- New Business Development
- Marketing Management
- Market Analysis
- Channel Partners
- Sales
- Product Marketing
- Market Planning
- Telecommunications
- Product Development
- Analysis
- Mis
- Key Account Management
- Management
- Direct Sales
- Crm
- Business Planning
- Lead Generation
- Vendor Management
- Customer Relations
- Channel Management
- Marketing
- Analytics
- Business Strategy
- Team Management
- Mobile Devices
- Market Research
- Business Process
- Project Management
- Promotions
- Media Planning
- Brand Management
- Cross-Functional Team Leadership
- Business Development
- Mobile
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