Sidharth R.

About Sidharth R.

I have 12 years of experience in the Retail / CPG and Insurance Industry. I am a result-oriented professional with a demonstrated history of working in the Management Consulting, Data Analytics, and Data Engineering departments. A sharp problem-solving mind with Skills in Generative AI, ETL tools & Languages, and Statistical Modeling.I have collaborated directly with senior leadership on high-impact projects, delivering strategic solutions and ensuring client satisfaction. I have Led these Strategic (Business Intelligence) and Data Engineering projects for leadership members of CPG companies like (The Coca-Cola Company), GSK, Johnson & Johnson, Kellogg’s, Pidilite and now ICICI Prudential Life Insurance. These projects have been across Global Geographies (15+ Countries).I always create an environment where my team can perform at their best. I ensure that my team is always motivated, and I keep that same motivation in myself.

Experience

1. Chief Manager Data Science

   ICICI Prudential Life Insurance Company Limited

   Nov 2023 — Present · Mumbai, IN

   I lead the Data Science ( & Big Data Analytics) in the Digital / e-Commerce channel at ICICI Prudential. My KRA is to help support Function Heads in making data-educated decisions. Cloud platforms that I use are AWS and Google Analytics. Key projects tilldate: Performance Marketing and Market Mix Modelling I optimized the paid traffic channels by creating new KPIs at the most granular level. As a result for the same volume of leads, Costs went down by 20%. Using I calculated ROI of different Marketing Expenditures and planned next financial year’s expenditure to achieve the Target for the year. Call Centre Incentive Structure: I pointed out and recommended a solution for Call Centre high attrition rate of Agents at specific experience level. Current Incentive structures were changed as a result. This led to increase in Conversion Rate. Customer Propensity Model: I am creating a Customer Propensity Model that will churn out the probability of a customer\'s convertibility based on the existing Customer behavior. This is for both Protection and Savings products. Digital Multi-Touch Attribution Models: Created linear and exponential digital multi-touch attribution models using granular clickstream and session-level interaction datasets (structured and semi-structured).#BigDataAnalytics #MLModels #e-commerce #ProductAnalytics

Education

• Indian Institute of Technology, Madras

  Master of Engineering - MEng, Chemical Engineering

• Indian Institute of Technology, Madras

  Bachelor of Engineering - BE, Chemical Engineering