Sidharth Parashar
Co-founder and Director @Nestassured Realty
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WORK HISTORY
Co-founder and Director @Nestassured Realty
Gurugram, IN
EDUCATION
Jawaharlal Nehru University
Bachelor's degree
Indian School of Business
Senior Management Leadership Skills Certification
Jawaharlal Nehru University
Master's degree
Indian Institute of Mass Communication, Delhi
Post Graduate
ABOUT SIDHARTH PARASHAR
Strategic planner turned media buying professional in the advertising industry for 22+ years.Played a key role In the last 16years at GroupM in evangelizing the media buying function through various roles in the organization.Commenced this journey as head of buying on newly acquired LG business, to now leading the trading practice for GroupM India.Worked on evolving this practice over the years with client goals at the center, enabled by my team of 250+ employees and successfully driven partnerships with media owners.GroupM represents almost 50% share of India Adex currently. Managing this portfolio, my role is to leverage it to deliver the disproportionate value for our client’s media investments, consistently building media owner partnerships to benefit our clients in staying ahead of the market and constantly working on building a future ready team- Guiding teams in devising buying/ negotiation strategies enabling them to deliver client buying goals- Establishing the right price benchmarks- Driving One Voice Trading practice to leverage our dominant size for client benefits- Managing entire supply stack across mediums and platforms- Developing new trading practices and models to benefit our clients, our partners & our organization- Representing GroupM to the whole of media owner echo-system in the industry
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