Sidharth Gupta

About Sidharth Gupta

Marketing professional with 7 years of experience driving brand growth through ATL and BTL marketing strategies and strong offline activation programs. Proven expertise in planning and executing integrated marketing campaigns, including print, outdoor, events, retail marketing, and on-ground brand activations. Skilled in market expansion, lead generation, vendor management, and campaign performance analysis. With a strong understanding of consumer behavior and on-ground realities, I focus on creating meaningful brand experiences that deliver measurable results and real customer engagement. Adapt at collaborating with sales and cross-functional teams to improve brand visibility, customer acquisition, and revenue growth across diverse markets.

Experience

1. Bda Offline Marketing

   Pronto

   Sep 2025 — Present · Noida, IN

   Managing BTL Activations,Team Collaboration & Marketing Agencies.*Planning and Executing RWA Activities, Engagement Activities,Mega Events and Hotspot Activations in target areas.*Doing location recce(site visits) before activities to check the area and plan properly *Handling local market area activations to increase brand awareness and get more customers.*Executed Gate Arch branding,Gate Boards,Auto Branding,No parking Boards and NPI branding in different locations *Managing vendors and Controlling Customer Acquisition Cost ( CAC)*Doing deep monitoring of every activation, checking everything on ground, solving problems and following brand guidelines *Tracking ROI by checking cost vs conversion and preparing reports for management

Education

• Manipal University Jaipur

  Master of Business Administration - MBA, Marketing

• DR B.R.Ambedkar university Bihar

  Bachelor of Arts - BA