Sid Gowda

Sid Gowda

Head - Audience & Comms Strategy

Role
Head of Comms Strategy at Wpromote
Location
New York, NY, US
LinkedIn followers
500 followers

About Sid Gowda

I bring over 15 years of global integrated comms & media strategy experience spanning New York, Singapore, and Mumbai.Having spent half of my career in creative strategy at Ogilvy and the other half in media & innovation at Carat puts me in a sweet spot as a creative + media-informed strategist. I\'ve worked with brands like P&G, Unilever, GSK, Microsoft, and Mastercard and am an expert in workshopping marketing priorities and translating data-driven insights into global strategic frameworks, and disruptive ideas.As an avid gamer and a Web 3.0 nerd, I\'m driven by creativity, storytelling, and design thinking. Being an unfiltered voice of the consumer is my core skill set, and I thrive on translating that into breakthrough ideas for C-Suite audiences.My day-to-day includes creating strategic, human-first, value exchange propositions harnessing the dynamic cultural & technological landscape. You\'ll find me working on global launch campaigns, thought leadership, product development, innovation roadmaps, and everything in between.

Experience

  1. Head of Comms Strategy

    Wpromote

    Apr 2024 — Present · NY, US

    We are doing something different here at Wpromote.We believe brand-media can be held accountable, and performance media can tell stories. And so, we\'re building a whole approach to media, around it. We\'re giving legacy processes & frameworks a hard look and are unafraid to challenge and re-design them in service of impact. We\'re born out of a culture of commitment to growth, and I\'m spearheading the initiative to foster a culture of unconventional creativity and effectiveness.

Education

  • IMDR

    MBA, Marketing

    2003 — 2005

  • Andhra University

    Bachelor's degree, Business Management

    1999 — 2002

Skills

  • Brand Communication
  • Online Advertising
  • Digital Strategy
  • Key Account Management
  • Marketing
  • Advertising
  • Digital Marketing
  • Shopper Marketing
  • Strategy
  • Crm
  • Customer Insight
  • Integrated Marketing
  • Brand Management
  • Analytics
  • Marketing Strategy
  • Direct Marketing
  • Management
  • Social Media Marketing
  • Media Planning
  • Creative Strategy
  • Leadership
  • Marketing Communications

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