Sidhanth Shetty

About Sidhanth Shetty

I am a marketing manager with a passion for customer facing opportunities to identify market needs and being able to service them with the right basket of products and solutions. Handling end to end responsibility for a product is something that drives me. Currently I am handling marketing for the Command brand hooks range, Scotch brand double sided tapes and Meguiar’s car care brand. Prior to this I did a 2 year stint managing pan India sales for the Meguiar\'s car care brand. Before this I was incharge of the 3M India Aerospace Division for 2 years handling marketing and sales for customers spread across India and have helped grow the business with new accounts and increasing the current account base with a larger portfolio of products with the right strategies. I am an enthusiastic person by nature, willing to learn new things and constantly challenge myself to be a better person everyday. My career in sports and academics has helped develop this in me.

Experience

1. Marketing Manager

   3M

   Dec 2021 — Present

   Brand management, product management and P&L responsibility for the Command adhesive hooks, Scotch double sided tape and Meguiar’s car care range*Annual and Quarterly plan creation based on consumer and shopper insights and alignment with channel teams on numbers*Program creation and cross functional working with the the General Trade, Modern Trade and Ecommerce channels for execution success*Media planning across instore elements, digital and ecommerce to ensure sales targets are met with proper A&P Utilization*Portfolio management and forecast management to ensure growth in line with programs through coverage of all opportunities in the category

Education

• Indian Institute of Management, Kozhikode

  PGPM, MBA

  2015 — 2017

• Acharya A.V.Patel Jr College

  H.S.C. Twelth, Science

  2007 — 2009

• Veermata Jijabai Technological Institute

  Bachelor of Technology (B.Tech.), Mechanical Engineering

  2009 — 2013

• Chatrabhuj narsee memorial school

  I.C.S.E tenth

  2001 — 2007

Skills

• Engineering
• Autocad
• Microsoft Word