Sidhant Bindra Practitioner
Senior Marketing Manager, Digital and Design @Doane Grant Thornton LLP
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WORK HISTORY
Senior Marketing Manager, Digital and Design @Doane Grant Thornton LLP
Toronto, ON, CA
Senior Digital Marketing leader overseeing integrated Digital and Design functions, driving strategy, execution, and innovation across a multidisciplinary team. Accountable for elevating brand presence, digital performance, and customer experience through data‑driven insights, high‑impact creative, and modern marketing technologies.I lead the development and optimization of full‑funnel digital programs—spanning SEO/AEO, analytics, paid media, content, UX, and web optimization—ensuring alignment with business priorities and revenue objectives. I collaborate closely with senior leadership and cross‑functional partners to translate organizational goals into actionable digital roadmaps that enhance visibility, engagement, and conversion.As a team leader, I build high‑performing digital and design capabilities through clear vision, operational excellence, and coaching that empowers specialists to deliver their best work. I instill a culture of innovation, accessibility, and continuous improvement, ensuring our digital ecosystem stays at the forefront of evolving AI, search, and marketing technology trends.
EDUCATION
The University of Winnipeg
Post Graduation Diploma, Web Development
Jaypee University of Information Technology
Bachelor of Technology - BTech, Computer Science
ABOUT SIDHANT BINDRA PRACTITIONER
Senior Digital Marketing Manager with 8+ years of experience leading high‑performing digital and design teams to deliver integrated, data‑driven marketing programs. I oversee a multidisciplinary team of experts across Digital and Creative, fostering a collaborative, aligned, and innovative environment where strategy, execution, and design excellence come together seamlessly.I specialize in developing and optimizing full‑funnel digital ecosystems—spanning website development, SEO/AEO, paid media, analytics, and accessibility. My approach is rooted in data‑driven decision making, using GA4, GTM, and advanced reporting frameworks to guide strategy, optimize performance, and support executive planning.I bring deep expertise in web accessibility, ensuring all digital experiences meet AODA/WCAG standards and align with inclusive design principles. My background across multiple CMS platforms enables efficient content operations and continuous site optimization, including the creation of high‑converting landing pages and experimentation programs.I lead paid media strategies across platforms like Meta, LinkedIn, and Google, combining audience insights, creative excellence, and performance analytics to improve targeting precision, expand reach, and increase ROI.Known for operational rigor and creative problem‑solving, I thrive in dynamic environments—balancing strategic leadership with hands‑on execution. I stay ahead of emerging trends in AI‑driven search, martech, accessibility, and performance measurement to ensure my teams and strategies remain modern, effective, and future‑ready.Open to connecting with leaders and organizations that value digital excellence, creativity, and forward‑thinking leadership.
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