Sidd Shanmugam
DS @Chewy 🐱🐶
- Role
- Senior Data Scientist at Chewy
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Sidd Shanmugam
Data scientist at Chewy with a master\'s in artificial intelligence. Experienced with NLP, deep learning, and computer vision tasks. Passionate about gaming, music, travel, and healthcare.
Experience
Senior Data Scientist
May 2024 — Present · Minneapolis, MN, US
Marketing Science and Operations team building models for marketing campaignsEmail Send Time Optimization: Developed and deployed heuristic model to identify the optimal time of day for sending marketing emails, driving improvements in key metrics such as click-through rate (CTR), conversion rate (CVR), and revenue per thousand emails (rev/k).Propensity to Buy Modeling: Built category-level predictive models to estimate customer purchase intent, enabling improved targeting and circulation strategiesCategory Ranking: Designed a scalable model to rank product categories dynamically, enhancing customer experience across personalized marketing and on-site recommendation surfaces.Pet Profile Image Personalization: Built an image processing pipeline to process pet images that are embedded in creative assets in marketing campaigns for personalized content
Education
Penn State University
Bachelor's Degree, Mathematics and Computer Science
2013 — 2017
Boston University
Master's degree, Artificial Intelligence
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