Sidd Negretti
Strategic Operations & People Leader who Grows People to Grow Performance
- Role
- Assistant Vice President, Marketing Strategy at Cox Communications
- Location
- Roswell, GA, US
- LinkedIn followers
- 500 followers
About Sidd Negretti
Sidd is a highly-accomplished, results driven marketing executive with more than 16 years of experience in a broad range of marketing functions. Sidd has been responsible for top-line subscriber and revenue growth at large and medium sized companies at both the corporate and field level. Sidd’s expertise focuses on securing new customer relationships, gaining market share and increasing contribution margin per subscriber by developing and implementing a competitive advantage through strategic product delivery that can leverage the company\'s value chain. Sidd delivers these results through targeted, customer-focused marketing plans that increase brand engagement, strengthen market position, drive customer growth and steadily improves bottom-line performance across an opportunity pool of up to 10-million households. Specialties- Strategic Product Marketing & Management- Competitive Intelligence & Analysis- Marketing Research, Analysis & Communication- Pricing & Product Bundling Strategy- Brand Strategy & Management - New Product Development
Experience
Assistant Vice President, Marketing Strategy
Jan 1999 — Present
Strategic leader of a team of product managers through video, data, connected home and voice product implementations and market strategy focused on areas such as elusive growth segments to drive more than $1.2MM in annual revenue with a 4% YoY growth rate- Facilitates the development of proactive and response-based competitive programs designed to grow marketshare while stemming the profitability of marketplace competitors- Led teams that exceeded Free Cash Flow goals by 12%(10% YoY improvement) in a market that led the nation in foreclosures and unemployment- Led all markets in growth of customer relationships, telephone product units and bundle subscription units.
Education
Arizona State University
BA, Broadcasting
Emory University - Goizueta Business School
MBA, Decision Sciences & Marketing
Skills
- Strategic Leadership
- Pricing
- Marketing
- Thought Leadership
- Innovator
- Program Management
- Sales
- Marketing Research
- Vod
- Management
- Integrated Marketing
- Strategy
- Public Relations
- Business Strategy
- Telecommunications
- Analysis
- Product Management
- Sponsorship
- Customer Acquisition
- Crm
- Leadership
- Cable Television
- Market Planning
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