Siddiq Khatib

About Siddiq Khatib

I’m an AI & Programmatic Marketing Strategist with 7+ years of experience across integrated digital marketing, SEO, media buying & booking (MBB), and client management, working within large-scale agency environments across 15+ global markets.Currently, I lead end-to-end media planning and execution by using Dentsu Connect platform for global brands like WGS, translating complex multi-market client briefs into data-driven, KPI-aligned, and execution-ready media plans. My role spans markets with varied regulatory, platform, and operational requirements—demanding precision, adaptability, and strong governance.I specialize in programmatic and AI-assisted campaign workflows, leveraging platforms such as DV360, Prisma by Mediaocean, CM360, GA4, and Looker Studio to drive audience targeting, budget integrity, platform accuracy, and performance optimization. I operate across the full planning lifecycle—from brief creation and cost modeling to implementation planning, stakeholder approvals, and post-launch governance.My core strength lies in bridging strategy and execution at scale. I design processes, taxonomies, and workflows that enable consistent delivery across regions while maintaining speed, accuracy, and compliance. I’m known for strong cross-functional collaboration, mentoring junior planners, and continuously optimizing tools and workflows to reduce risk and improve performance.I’m actively focused on AI-powered marketing, programmatic strategy, and automation-led media planning, and I’m seeking opportunities where I can own strategy, influence decision-making, and help organizations shift from manual execution to intelligent, data-led growth across global markets.

Experience

1. Senior Account Manager - Mbb

   dentsu

   Jan 2024 — Present · Pune, IN

Education

• PES &T BIMS DEGREE COLLEGE, BELGAUM

  Bachelor of Commerce, Business, Management, Marketing, and Related Support Services

  2015 — 2018