Siddhartha Dhiman

About Siddhartha Dhiman

Versatile marketing and product management leader with 20+ years of cross-industry…

Experience

1. Head of Inbound and Retention Marketing

   Passion Gaming

   Nov 2021 — Present · Chandigarh, IN

   Lead inbound and retention marketing strategy for Rummy Passion, one of India’s leading real-money gaming platforms- Designed and executed multi-channel marketing campaigns (Email, SMS, Social Media, Influencer Marketing, SEO) to boost user acquisition and retention- Implemented marketing automation workflows using CleverTap, improving campaign efficiency and personalization- Spearheaded app marketing and retention programs, resulting in improved customer engagement and reduced churn- Manage website design & development with a dedicated designer and frontend developer reporting into me, ensuring continuous UX/UI optimization and feature enhancements- Oversee PR initiatives, building brand visibility and managing events to strengthen the company’s market positioning- Work closely with Customer Support and VIP Support teams to proactively manage player churn, improve engagement, and build long-term loyalty programs- Collaborate with cross-functional teams on feature launches, analytics, and campaign optimization.Key Skills: App Retention, Marketing Automation, SEO, Content Marketing, Email Marketing, Social Media Marketing, Campaign Analytics, Tableau, CleverTap, MS Excel, Joomla, Project Management, PR, Customer Support

Education

• MCM DAV Centenary Public School

  Higher Secondary, Non Medical

  1999

• St. Joseph's Convent School Pathankot

  Matriculation

  1997

• GoodAgile

  Agile Product Management, Business Administration and Management, General

  2013

• Indira Gandhi National Open University

  MCA, Computer Applications

  2009

• Guru Nanak Dev University

  Bachelor's Degree, Computer Science

  2002

Skills

• Team Management
• Business Analysis
• Crm
• Business Intelligence
• Databases
• Microsoft Office
• Customer Service
• Team Leadership
• Microsoft Sql Server
• Html
• Business Development
• Sql
• Project Planning
• Training
• Management
• Leadership
• Analysis
• SEO
• Call Centers
• E-Commerce
• Php
• Html 5
• Project Management
• Financial Reporting
• Trade Finance
• International Trade
• Css
• Start-Ups
• Investor Relations
• Tableau
• Avaya Ip Telephony
• Operations Management
• Zoho
• Product Marketing
• Investment Advisory
• Sales Operations
• Excel Dashboards
• Product Lifecycle Management
• Product Support
• Business Analytics