Siddhim Gupta

Vice President Digital Planning & Performance @Scotiabank

Burlington, ON, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Sep 2025 — Present

Vice President Digital Planning & Performance @Scotiabank

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Toronto, ON, CA

EDUCATION

N/A

Good Shepherd International School

A Levels (Cambridge University)

N/A

Schiller International University

Master of Business Administration (M.B.A.)

N/A

University of Windsor

Bachelor’s Degree

SKILLS

Customer Relationship Management (Crm)Marketing StrategyMarketing ManagementMedia PlanningDigital StrategyProduct ManagementTeam BuildingEntrepreneurshipMarketing CommunicationsMarket AnalysisGo-to-Market Planning & ExecutionCompetitive AnalysisPricing StrategyP&L ResponsibilityGame TheoryMarketing ResearchMarket PlanningMarketingForecastingManagementBrand ManagementOnline MarketingTeam LeadershipAnalyticsStrategyDatabase MarketingCustomer ExperienceProduct MarketingCross-Functional Team LeadershipP&L ManagementEntrepreneurialGo-to-Market StrategyIntegrated MarketingB2bCrmCustomer InsightLeadershipCustomer AcquisitionStrategic PlanningCustomer Retention

ABOUT SIDDHIM GUPTA

A T-Shaped Executive and P&L Owner with over two decades of experience translating business strategy and customer needs into tangible results through technology. I excel at operating across the intersection of Digital Product Management, Analytics, and Marketing within fast-paced, disruptive sectors like Fintech, Loyalty, Hospitality, and Telecom. My leadership philosophy centers on delivering sustainable growth and solving complex problems with clarity and focus. My framework for impact:> Pragmatic Problem Solving: Focus on “what & why” before the “how” > Relationship-First Leadership: Building high-trust, high performing teams starts with a “listen before speaking” approach > Agility & Resilience: Ability to learn as I go > Setting the Bar: Lead by example through exceptional organization and a “leading from the front” mentality I actively volunteer to help combat mental health stigmas amongst men; and on weekends you will find me playing and refereeing soccer games (Canadian Soccer Association Referee here!). Feel free to connect on LinkedIn.

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Siddhim Gupta — Vice President Digital Planning & Performance at Scotiabank in Burlington, ON, CA | Unifers