Siddhi Wadhwa
Marketing & Growth Strategist | Product Marketer | Demand Generation | Performance Marketing | Onsite Marketing
- Role
- Product Marketing Manager at Amazon
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Siddhi Wadhwa
Results-driven Marketing professional with 5+ years of experience driving global growth through digital marketing, product marketing, content and lifecycle campaigns. Proven ability to own end-to-end marketing initiatives across regions, collaborate cross functionally, analyze user engagement metrics and deliver measurable impact in fast paced environments.
Experience
Product Marketing Manager
Oct 2024 — Present · Bengaluru, IN
Leading growth and a product Marketing at Amazon Global Selling enabling ecommerce exports for the Indian sellers- Defined GTM and growth strategies leading to a 20% increase in registrations and 600 bps improvement in product adoption- Curated and crafted 360° marketing campaign improving brand awareness by 300 bps- Launched and Scaled outbound channels (including WhatsApp) thereby improving the communication efficiency between the program and existing sellers- Conducted A/B testing to improve the Seller Experience (SX) by 400 bps
Education
Atma ram sanatan dharma
Bachelor of Commerce
2014 — 2017
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
PGDM
2018 — 2020
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