Siddhi Tadpatrikar
Director of Engineering, Google
- Role
- Director of Engineering at Google
- Location
- Mountain View, CA, US
- LinkedIn followers
- 500 followers
Experience
Director of Engineering
Sep 2015 — Present
Leading various engineering efforts on AdMob (https://admob.google.com) that helps monetize content for 1.9M+ mobile apps. Current focus- Providing comprehensive, easy-to-use interfaces to empower app developers to maximize overall monetization effectively and efficiently)- Providing meaningful insights and reports to app developers We work on full stack ranging from frontend client and server work, API, schema layers, reporting and much more. Previously:Contributed heavily to Google app ads monetization space focused on infrastructure, gaming and identity contributing critically to video ads as well as display ads infrastructure and quality. This system fuels Google ads on video (including youtube), mobile apps as well as web. My key contributions cover e2e scope spanning over Google\'s giant Ads serving system including feature engineering, conversion tracking/attribution, auction/bidding, building prediction models and pipelines, related throttling mechanisms, logging etc.
Education
Stony Brook University
MS, Computer Science
2010 — 2011
Pune University
BE, Computer Engineering
Skills
- Linux
- Python
- Wireless Networking
- Distributed Systems
- C
- Algorithms
- Data Structures
- Network Programming
- Embedded Systems
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